“I don’t need to worry about cyberattacks… my business is too small to be of any interest.”

This brief rationalization is one of the most dangerous fallacies a modern business can make concerning cybersecurity, and shows a fundamental misunderstanding of how modern cyberthreats operate. If this has been your mindset, we urge you to read on so we can help set you on a more realistic path.

With technology being such a massive part of business today, many organizations are looking to use it to their advantage. One aspect of the business that is increasingly significant is their ability to stand out amongst their competition. Let’s take a look at a few technologies that can improve your organizational marketing efforts.

We’ve spent the last few weeks discussing ransomware's impacts on different subsets. First, we discussed how a ransomware attack impacts the customers of the infected business, and then we touched on the infected business itself. To end, we want to touch on ransomware's impacts on society, specifically regarding economic health and geopolitical security, known as third-order harms.

Last week, we discussed the many impacts your business suffering from ransomware has on “second-order harm,” downstream businesses, and average, ordinary people. This time, we wanted to return to “first-order harms”… those the impacted business has to deal with itself.

It can be too easy to look at ransomware as a business problem. After all, it attacks businesses, locking down their data for ransom, often selling it or spreading it, and sometimes altering it for the business if returning it at all. It can be too easy to overlook another impacted target in all the mess.

What happens to the people whose data a business has collected and uses?

Businesses need a certain degree of good fortune to continue to grow in the manner in which they project when they hang out their shingle. With so many businesses failing after a very short time, taking advantage of the opportunities you’re given is extremely important. In this month’s newsletter, we’ll go through some of the things that a business can do to take better advantage of some opportunities. 

The modern customer is more educated than ever before. As a result, you have to have an active strategy to build great customer experiences so you can retain business with them. In this month’s newsletter, we’ll go over some things you can do to improve your customer relationships. 

Leadership can take many forms. As a leader in your own company, it can pay to understand what form of leadership you tend to express when working with your team. Let’s review some leadership styles to see if anything resonates.

This goes out to all the business owners, managers, department heads, and other leaders in the workplace who have to field user complaints and issues.

Being in this position can be hard, because you often have to say no. No, we can’t change the timeline or increase the budget for this project. No, we can’t do XYZ that way because it would break compliance. No, we can’t get new hardware/software in until we get it approved in the budget. Repeat ad nauseam.

How often does your company take it upon itself to ensure that those working for its success—your employees—are kept up to speed on cybersecurity? If your approach is to have your team sit in a room and watch a presentation once a year, it’s time to reconsider your training strategy. Let’s talk about the impact that proper cybersecurity training can have, and who tends to have access to it.

The cloud has enabled managed IT service providers, or MSPs, to fill a uniquely shaped void in many companies’ business models. Working with a managed service provider can make up for all of the traditional challenges of technology maintenance and management while also affording you unique opportunities to reduce costs, minimize waste, and maximize productivity.

It’s undeniable that software makes a business run. You need applications that support everything that you do, including managing schedules, time, and payroll, producing the work, and selling it to others. For this reason, software is an integral part of doing business.